Thailand’s Travel Together campaign is anticipated to boost Phuket’s tourism and economic affairs.
The Phuket Tourist Association (PTA) and various businesses in the province look forward to the implementation of the tourism campaign, as it is set to reinvigorate the country’s tourism activities.
The island province marks up 400 billion baht in revenue on average every year.
However, due to covid-19, the province will only generate an estimated 245 billion baht this year.
Phuket’s tourism division also employed 323,219 people before the pandemic disrupted the normalcy of life in Thailand.
Phuket Governor Narong Woonsew stated that the pandemic heavily damaged the province’s tourism sector, of which 80 percent of the area’s economy depends.
According to the official, the pandemic’s estimated damage in the region stands at 160 billion baht.
Mr. Woonsew said that the province is now banking on the government’s plan, designed to restart the region’s local tourism economy.
The plan, divided into three divisions, is distributed in short, medium, and long-term strategies.
The government’s short-term plan is slated to provide a 40 percent subsidy to tourists planning on exploring the province.
Medical workers are given travel and accommodation discounts to show gratitude for their efforts against covid-19.
For the medium and long-term plans, the government is aiming to diversify the province’s local economy to help stimulate the growth of the region.
Anticipating the tourism campaign, the PTA warned tourism businesses not to gouge travelers.
Bhummikitti Ruktaengam, PTA president, stated that the organization had tackled price gouging reports at some hotels, despite the government’s tourism subsidy.
According to several accounts, multiple hotels have been using different pricing structures, with the gouging reports reflecting on the sales of vouches, not from bookings.
The PTA highlighted the need for simple and honest publicity campaigns of tourism establishments, by providing the fees subtracted by the government subsidy.
A Phuket restaurant, on 7th July, already came under flak over a case of overcharging fees.
Around 35 businesses in Phuket are slated to hold a travel fair at Siam Paragon shopping mall in Bangkok from 30th July to 2nd August.