Thai businesses are being urged by the Department of International Trade Promotion (DITP) to maximize Chinese online markets to sell their products.
Additionally, the DITP commanded the Thai Trade Centres in China to monitor the local online selling platforms and to also find ways to market Thai products in China.
DITP Director-General Somdet Susomboon, issuing the rationale behind the decision, said:
“Chinese online platforms play an important role in the Chinese market because of the number of online shopping platforms and smartphone applications; there is increasing significantly.”
The director-general also added:
“Therefore, this is an opportunity for Thai entrepreneurs to promote their products via online channels.”
The director of the Thai Trade Centre in Guangzhou, Suppara Seakcharn, explained that almost 900 million people this year are expected to use various Chinese market smartphone apps.
The popular market apps in China, according to director Seakcharn, are:
“Smartphone applications popular among Chinese people are Wechat, QQ, and Weibo. These apps represent new marketing channels to promote Thai products, in addition to online and social media platforms.”
The Thai Trade Centre director also advised Thai business owners to utilize the already existing online marketplace infrastructures to boost their businesses.
According to the director, Chinese consumers are flocking to online marketplaces as the coronavirus outbreak continues in China. Director Seakcharn added:
“Sales activities likely to be boosted by moving to these channels include live sales, reward-based promotions, and e-voucher giveaways. Also, we advise Thai entrepreneurs to use or adapt Chinese government projects designed to help their citizens – especially online platforms – to increase sales.”
Source: The Nation