The Thai Tourism and Sports Ministry has come up with a novel idea to promote tourism in Thailand after the coronavirus pandemic dies down.
The marketing strategy focuses on what will be the new norm for travelers seeking safe and disease-free destinations for travel for extended periods of time.
While international tourists are expected to gradually return to Thailand, it may be some time before tourism levels reach the same figures as before the covid-19 pandemic.
To this end, the Tourism Authority of Thailand (TAT) has set up a model to attract specific groups of tourists to certain areas of Thailand including Phuket, Koh Samui, and Koh Phangan.
The destinations will be available for tourism through limited gateways with screening measures in place to ensure the virus is not imported to the islands from major destinations such as Bangkok, Pattaya, and Chiang Mai.
People who want to spend at least one month on one of the southern islands can provide a health certificate and comply with screening regulations in exchange for a long-term visa.
The idea is currently focusing on people who normally spend more time in Thailand than the average tourist with four-star and five-star hotels promoting packages to guests.
The scheme is set to launch during the last quarter of this year when winter usually pushes western tourists to seek the hotter climates of Thailand.
Source: Bangkok Post